"Introversion — along with its cousins sensitivity, seriousness, and shyness — is now a second-class personality trait, somewhere between a disappointment and a pathology. Introverts living under the Extrovert Ideal are like women living in a man’s world, discounted because it goes to the core of who they are. Extroversion is an enormously appealing personality trait, but we’ve turned it into an oppressive standard to which most of us feel we must conform."
If you only watch one marketing video this year make it this one. Godin does a great job of outlining the mistake of marketing average products to average people. He explains how people in the middle are excellent at ignoring ads especially ones that are “good” and “safe”. Godin’s advice is to market to the fringe groups because they actually want to give you time and hear your message; they’re also the people who’ll share your message with others.
Godin’s second message? Be remarkable.
Fascinating presentation. Interesting that he mentioned Koons. Ooh, I just detest that man’s work. Just obscenely unremarkable compositions.