In Donnie Brasco, Johnny Depp’s character explains the multiple definitions of “fuggetaboutit.” He tells how “fuggetaboutit” can be used when you agree or disagree with a statement, when think something is the best or incomparable, as a way to tell someone to go to hell, or as a way say exactly what you said: forget about it.
WK12.7 has a similar phrase.
Deal with it.
Coined by no one in particular, popularized by most and embraced by all, “deal with it” has become the mantra of WK12.7. It’s a phrase that can be said to no one in particular, or to a targeted audience. It means exactly what it says, but can be used in wide variety of circumstances.
It’s said when you put a guilty pleasure on display: I’m playing “Strong Enough to be my Man” Sheryl Crowe out loud. Deal with it! It’s a rallying cry to say we’re in this together: God damnit, we’re going to be here all night making god damn buttons. [then someone responds] Yeah, fucking deal with it. This isn’t said at the person; what it really means is “yeah this sucks, but it is what it is and we gotta finish it.
Sometimes deal-with-it can be harsh. When you’re fighting for an idea that’s already died, to hear that phrase is to have someone tell you that they hear and understand your stance, and your opinion has been noted, but that ship’s sailed. Get over it. Deal with it.
“Deal with it” is also a way of express your opinion or showcasing your taste. You like the new Radiohead album? Deal with it, bro.
And it can be used to say exactly what was just said. You have to deal with this [thing].
Most importantly, “deal with it” means this is me. WK12 is a creative collective, but we’re unique creatives with unique personalities. This is who I am. Deal with it.