Google’s Play - because iTunes was already taken.

adverve:

You bitches give yourself over to the Cloud now, okay? LOOK AT GOOGLE GETTING PLAYFUL. The Rube Goldberg vibe is working overtime in this series of spots promoting Google’s next thing to manage your so-called digital life: Play.* Do you really need an ad campaign reminding you about problems synching your digital life with those other guys? Maybe not. But while the iKiller strategy has generally backfired for brands like Microsoft, Google knows people are fed up with having only one choice when it comes to iContent distribution and management. Here’s to hope people, for it’s all we have.

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Reblogging for the hilarious commentary.