Sometimes Jashanmal Bookstores ask me to do some design for them, and it’s always a big treat for me. This time was definitely the most large scale so far. For their refurbished Mall of the Emirates store in Dubai and a brand new store in Kuwait, I was commissioned to create a set of category signs that communicate to customers what genres/products they can expect to find on a given shelf, table or area. The 2 x 1 meter large signs are mounted on light boxes as seen in the picture below.
I wish I could express how much pleasure I found in this project. It was pure joy to get the opportunity to collect a mixture of vibe based illustrations and visual tricks under one roof.
Massive thanks to Narain and the team at Jashanmal for being faithful, responsive and progressive.
Brilliant work. Do check out the rest at the link!