Iriku, Akira Kurosawa
I ate an ungodly amount of cheese today.
I regret nothing.
This quote from Banksy has been making the rounds:
People are taking the piss out of you everyday. They butt into your life, take a cheap shot at you and then disappear. They leer at you from tall buildings and make you feel small. They make flippant comments from buses that imply you’re not sexy enough and that all the fun is happening somewhere else. They are on TV making your girlfriend feel inadequate. They have access to the most sophisticated technology the world has ever seen and they bully you with it. They are The Advertisers and they are laughing at you.
You, however, are forbidden to touch them. Trademarks, intellectual property rights and copyright law mean advertisers can say what they like wherever they like with total impunity.
Fuck that. Any advert in a public space that gives you no choice whether you see it or not is yours. It’s yours to take, re-arrange and re-use. You can do whatever you like with it. Asking for permission is like asking to keep a rock someone just threw at your head.
You owe the companies nothing. Less than nothing, you especially don’t owe them any courtesy. They owe you. They have re-arranged the world to put themselves in front of you. They never asked for your permission, don’t even start asking for theirs.
Outdoor advertising is peddling a commodity it does not own and without the owner’s permission: your field of vision. Possibly you have never thought to consider your rights in the matter. Nations put the utmost importance on unintentional violations of their air space. The individual’s air space is intentionally violated by billboards every day of the year.
But doesn’t everything visible violate one’s air space? Not at all. Visibility is not the only consideration. The Taj Mahal, street signs, the Golden Gate Bridge, a maze of telephone wires, even a garbage dump–however they may intrude on the eye–are not where they are merely to waylay your gaze; they have other functions as well. A billboard has no other function, it is there for the sole and express purpose of trespassing on your field of vision. Nor is it possible for you to escape; the billboard inflicts itself unbidden upon all but the blind or recluse. Is this not an invasion of privacy? I think it is, and I don’t see that the fact that a billboard is out-of-doors make the slightest difference. Even if it were possible for you to not look at billboards if you didn’t so choose, why in the world should you have to make the negative effort? Moreover, this invasion of your privacy is compounded in its resale to a third party. It is as though a Peeping Tom, on finding a nice window, were to sell peeps at two bits a head.
Thus we see that what the industry has to sell doesn’t really belong to it. It belongs to you.
Filed under: advertising
i saw this song recently used on a mcdonalds ad and was livid. then realised like 3 other people would notice.
YES! I was watching the Oscars and heard the song. It drove me mad because I recognized it from a movie, but I couldn’t put my finger on it until someone on Twitter ranted about it (there was definitely more than 3 people who noticed. scores more — most angry — if that gives you any comfort).
I’m indifferent to its use in the McDonald’s ad. If anything, it made the ad even more charming. Though I must admit, it didn’t drive me to go out and buy McDonalds; it just drove me back to the film and soundtrack.
- Nancy: So did the Iron Lady win last night?
- Grace: Yes, Meryl Streep won and she had a great acceptance speech.
- Nancy: Oh great, if she didn't win, I would've cried.
- Grace: What do you mean? You didn't even see the film!
- Nancy: I didn't have to. I saw "Mamma Mia". It was great, my favorite! Did she win an Oscar for that movie?
- Grace: You're kidding right?